Qualitative Research Methods for Media StudiesBooks by Marquette University Faculty
DescriptionThis book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
PublisherTaylor & Francis (Routledge)
Citation InformationBonnie Brennen. Qualitative Research Methods for Media Studies. New York(2012) ISSN: 978-0-415-89022-9
Available at: http://works.bepress.com/bonnie_brennen/35/