Article
Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
Cogent Business & Management
(2017)
Abstract
To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication
strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the public relations nightmare that would result from a security breach.
Keywords
- data breach,
- cyber crisis communication,
- security breach,
- corporate public relations and strategic communication,
- information management
Disciplines
Publication Date
July 25, 2017
DOI
10.1080/23311975.2017.1354525
Publisher Statement
© 2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.
Citation Information
Bokyung Kim, Kristine Johnson and Sun-Young Park. "Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity" Cogent Business & Management Vol. 4 Iss. 1 (2017) p. 1354525 Available at: http://works.bepress.com/bokyung-kim/1/
Creative Commons license
This work is licensed under a Creative Commons CC_BY International License.