Article
Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView
International Food and Agribusiness Management Review
Document Type
Article
Disciplines
Publication Version
Published Version
Publication Date
1-1-2006
Abstract
This case study explores Farm Credit Services of Mid-America’s (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer’s needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.
Copyright Owner
International Food and Agribusiness Management Association (IAMA).
Copyright Date
2006
Language
en
File Format
application/pdf
Citation Information
Bobby J. Martens and Jay T. Akridge. "Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView" International Food and Agribusiness Management Review Vol. 9 Iss. 3 (2006) p. 23 - 27 Available at: http://works.bepress.com/bobby-martens/6/
This article is published as Martens, B.J., Akridge, J.T., Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView. International Food and Agribusiness Management Review, 2006 9(3);23-37. Posted with permission.