This article examines the relationship between people and objects in the powwow arts and crafts market. Over the past century, the field of Indian art developed a system of valuation that employs the "negative relationship" to create a hierarchy of people, objects, and markets. Central to this system are regimes of value associated with art and commodity. I argue that the presence of the mass-produced makes it possible for artisan-vendors to employ the negative relationship to define, value, and make sustainable the artistic in the powwow market context. Ultimately, this marks artisan-vendors and mass-produced vendors as position-takers with the Indian art field.