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About Dr Byron W. Keating

My academic career is focused on the broad area of business service science (BSS). Founded by IBM, Oracle and the Technology Professional Services Association; the BSS initiative is a collaboration among technology companies, government agencies and academics dedicated to fostering advancements in service research. Within this research domain, my efforts have been focused on three core research streams: (1) customers and markets; (2) service operations excellence and innovation; and (3) service business strategy and governance.
Field of Study: Business service science, and particularly customers and markets, service operations excellence and innovation and service business strategy and governance
Professional Activities and Affiliations:
• Founding member, Marketing Research Innovation Centre (MRIC)
• Endeavour research fellow, National University of Singapore
• ARC Linkage Industry Fellow, University of Canberra
• Vice President, Service Science Society of Australia
• Member, Australian Services Roundtable research advisory board
• Leader, the Emerging Markets special interest group of the Council of Australasian Tourism & Hospitality Educators (CAUTHE)


Present Endeavour Research Fellow, National University of Singapore
Present Honorary Associate Professorial Fellow, School of Information Systems & Technology, Faculty of Informatics, University of Wollongong

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Journal articles (6)

Conference papers (2)

Books (1)

No Subject Area (9)