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Contribution to Book
Public Relations & Marketing - A Twentieth Century Necessity
Beyond the Books: People, Politics & Librarianship (2007)
  • Billie Jo Kauffman, American University
Abstract

Chapter X covers the areas of public relations and marketing which law libraries need to support the library's mission and effectiveness within the law school community.

Keywords
  • Law librarianship
Disciplines
Publication Date
May, 2007
Editor
Michelle Wu and Leslie Lee
Publisher
William S. Hein
ISBN
0837734134
Citation Information
Billie Jo Kauffman. "Public Relations & Marketing - A Twentieth Century Necessity" BuffaloBeyond the Books: People, Politics & Librarianship (2007)
Available at: http://works.bepress.com/billie_kaufman/9/