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Presentation
Re-branding tourism: a process view of regional destination branding
CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World
  • Fiona Wheeler, Monash University
  • Betty Weiler, Monash University
  • Warwick Frost, Monash University
Document Type
Conference publication
Publication Date
1-1-2009
Peer Reviewed
Peer-Reviewed
Disciplines
Citation Information

Wheeler, F, Weiler, B, Warwick, F 2009, 'Rebranding tourism a process view of regional destination branding', in J Carlsen, M Hughes, K Holmes & R Jones (eds), CAUTHE 2009: See Change: Tourism & Hospitality in a Dynamic World, Perth, WA, 10-13 February, Curtin University of Technology, Perth, WA.