Although supply chain management and supply chain integration have become topics found within today’s organization as well as topics for researchers from various disciplines, little research has been completed concerning the linkage between business strategy, supply chain strategy, and the resulting decision which an organization makes to enter into an integration initiative. This paper discusses the experience of one organization in formulating a supply chain strategy consistent with its business strategy. The paper concludes with key elements driving the supply chain which emerge from this linkage, a framework for determining the importance of the supply chain to the organization, and a discussion of the benefits gained from creating a tangible incarnation, an enactment, of the firm’s strategy.