In August 2006, a youthful, proudly conservative politician in Austria, Heinz-Christian (or HC) Strache, the new face of the Freiheitliche Partei Österreichs (FPÖ), employed the medium of hip-hop music to get his party's nationalistic message out to voters before the Nationalrat elections on October 1. The text to «HC-RAP: Österreich zuerst» foregrounds his party's antiestablishment and antiimmigrant platform, and the song presents this politician's obvious artistic limitations, but it marks a bold step into the arena of younger potential voters.