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Article
Identity in Franchise Systems: The Role of Franchisee Associations
Articles and Chapters
  • Benjamin Lawrence, Cornell University
  • Patrick J. Kaufmann, Boston University
Publication Date
11-2-2010
Abstract

Utilizing theories of identity this article presents findings from a qualitative study regarding the significant role independent franchisee associations play within franchise systems. The data reveal that successful franchisee associations help manage the inherent tension that exists between cooperation and conflict in franchise relationships. A distinctive adaptive organizational identity provides an association the capability necessary to reframe its relationship with the franchisor as either combative or cooperative in response to changes in a franchisor's identity. Challenging the views of both franchisor stability and the dyadic form that franchisee–franchisor relationships assume, behavioral insight is provided into the actual functioning of franchise systems and new avenues are suggested for theory building in franchising.

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Required Publisher Statement
© Elsevier. Final version published as: Lawrence, B., & Kaufmann, P. J. (2011). Identity in franchise systems: The role of franchisee associations. Journal of Retailing, 87(3), 285-305. Reprinted with permission. All rights reserved.

Citation Information

Lawrence, B., & Kaufmann, P. J. (2010). Identity in franchise systems: The role of franchisee associations [Electronic version]. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/289