"Marketing Strategies: the Truth About High Share Business" by Ben S. Branch

Selected Works of Ben S. Branch

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Article

Marketing Strategies: the Truth About High Share Business

Journal of Business Strategy (1980)

Ben S. Branch, University of Massachusetts - Amherst

Disciplines

Finance and Financial Management

Publication Date

Summer 1980

Citation Information

Ben S. Branch. "Marketing Strategies: the Truth About High Share Business" Journal of Business Strategy (1980)
Available at: http://works.bepress.com/ben_branch/25/