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Article
Managing Change: Attitudes, Targets, Problems and Strategies
Management
  • Gary N. Powell
  • Barry Z. Posner, Santa Clara University
Document Type
Article
Publication Date
9-1-1980
Publisher
Sage Publications
Abstract

Various conceptual approaches to successful organizational change are reviewed and their relative merits discussed. A systematic situation- based approach for selecting an appropriate change strategy is outlined. This model focuses on initial attitudes toward change, identification of relevant target groups or levels, and analyses of problem types. Several examples and applications are presented.

Citation Information
Powell, G. N., & Posner, B. Z. (1980). Managing Change: Attitudes, Targets, Problems, and Strategies. Group & Organization Management, 5(3), 310–323. http://doi.org/10.1177/105960118000500305