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Article
The Sociolinguistics of Globalization: Standardization and Localization in the Context of Change
Annual Review of Linguistics (2016)
  • Barbara Johnstone
Abstract
Linguistically, globalization has given rise to both homogenization and differentiation.
Imperial conquest and standardization in the European nationbuilding
tradition led to the spread of dominant languages and varieties and
the creation of sometimes artificial linguistic boundaries. Standardization
associated with nation-building continues, alongside new modes of standardization
associated with capitalism. However, the factors that can lead to
the reduction of diversity can also lead to its growth. The review sketches
processes of linguistic localization associated with political change, tourism,
migration and urbanization, and regional identification, and concludes with
a detailed look at mechanisms and effects of standardization and localization
in the history of Pittsburgh speech.
Keywords
  • commodification,
  • imperialism,
  • nationalism,
  • new media,
  • Pittsburgh,
  • tourism
Publication Date
January, 2016
DOI
10.1146/annurev-linguistics-011415-040552
Publisher Statement
I am pleased to provide you complimentary one-time access to my Annual Reviews article as a PDF file, for your own personal use. Any further/multiple distribution, publication, or commercial usage of this copyrighted material requires submission of a permission request addressed to the Copyright Clearance Center (http://www.copyright.com/).
Citation Information
Barbara Johnstone. "The Sociolinguistics of Globalization: Standardization and Localization in the Context of Change" Annual Review of Linguistics Vol. 2 (2016) p. 347 - 365
Available at: http://works.bepress.com/barbara_johnstone/68/