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Developing a Marketing Orientation in Hospital Library Services: A Case Report
Medical Reference Services Quarterly (2015)
  • Basia Delawska-Elliott, Providence Health & Services
  • Carrie Grinstead, Providence Health & Services
  • Heather J. Martin, Providence Health & Services
When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
  • hospital libraries,
  • marketing,
  • medical libraries
Publication Date
October, 2015
Citation Information
Basia Delawska-Elliott, Carrie Grinstead and Heather J. Martin. "Developing a Marketing Orientation in Hospital Library Services: A Case Report" Medical Reference Services Quarterly Vol. 34 Iss. 4 (2015) p. 481 - 489
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