Article
Developing a Marketing Orientation in Hospital Library Services: A Case Report
Medical Reference Services Quarterly
(2015)
Abstract
When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
Keywords
- hospital libraries,
- marketing,
- medical libraries
Disciplines
Publication Date
October, 2015
DOI
10.1080/02763869.2015.1082390
Citation Information
Basia Delawska-Elliott, Carrie Grinstead and Heather J. Martin. "Developing a Marketing Orientation in Hospital Library Services: A Case Report" Medical Reference Services Quarterly Vol. 34 Iss. 4 (2015) p. 481 - 489 Available at: http://works.bepress.com/barbara-delawska-elliott/6/