Article
The Effect of Typeface on the Perception of Email
Usability News (SURL)
(2007)
Abstract
This study investigated the effect a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.
Keywords
- computer fonts,
- email,
- typefaces
Disciplines
Publication Date
January, 2007
Citation Information
A. Dawn Shaikh, Doug Fox and Barbara S. Chaparro. "The Effect of Typeface on the Perception of Email" Usability News (SURL) Vol. 9 Iss. 1 (2007) Available at: http://works.bepress.com/barbara-chaparro/114/