As technology has advanced, the Internet has become a gold mine for those who have the vision, talent and expertise to exploit unbounded potential for business-tobusiness and business-to-consumer e-commerce. Good websites not only attract, inform and sell to customers during the first visit but also increases the potential for return visits and sales. This has important implications for companies contemplating web presence and presents them with some very pertinent issues to keep in mind when designing their web sites. This paper discusses some of the current issues and factors that affect commercial web site designs.