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Selected Works of Babita Gupta
Article
Measuring the Effectiveness of Internet Advertising
AMCIS 2001 Proceedings
  • Abbas Foroughi, University of Southern Indiana, Evansville
  • Lakshmi Iyer, University of North Carolina, Greensboro
  • Babita Gupta, California State University, Monterey Bay
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Publication Date
12-31-2001
Citation Information
Abbas Foroughi, Lakshmi Iyer and Babita Gupta. "Measuring the Effectiveness of Internet Advertising" (2001)
Available at: http://works.bepress.com/babita-gupta/37/