In December 2012, the AIS Special Interest Group on Decision Support, Knowledge and Data Management Systems (SIGDSS) and the Teradata University Network (TUN) cosponsored the Business Intelligence Congress 3 and conducted surveys to assess academia’s response to the growing market need for students with Business Intelligence (BI) and Business Analytics (BA) skill sets. This panel report describes the key findings and best practices that were identified, with an emphasis on what has changed since the BI Congress efforts in 2009 and 2010. The article also serves as a “call to action” for universities regarding the need to respond to emerging market needs in BI/BA, including “Big Data.” The IS field continues to be well positioned to be the leader in creating the next generation BI/BA workforce. To do so, we believe that IS leaders need to continuously refine BI/BA curriculum to keep pace with the turbulent BI/BA marketplace.