Companies are increasingly embracing analytics to enhance business value. Academia is responding to this trend, with innovative curricula in DSS/BI/Analytics providing a variety of degree programs, minors, and certificate programs in online, traditional, and hybrid format. With BI field rapidly evolving, more universities are becoming interested in offering BI courses and programs. This necessitates innovations in BI pedagogy and materials that can best prepare students for the industry demands. Teaching material that incorporates real cases with real data from companies into the pedagogy provides the benefit to students to get high-level BI skills that companies need.