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Azmat Rasul
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Assistant Professor,
Zayed University
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College of Communication and Media Sciences
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Communication
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http://orcid.org/0000-0001-7843-3058
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Research Works
Research Works
(6)
Article
Morality, Technology, and Enjoyment: Meta Analyzing the Enjoyment of Mediated ...
Atlantic Journal of Communication (2021)
Azmat Rasul and Donghee Shin
This meta-analysis addressed the effects of mediated violence on the enjoyment audiences experienced after exposure to a diverse array of ...
Link
Article
Effective Cross-cultural Advertising: Moderating Roles of Ethnic Identity and Religiosity ...
Journal of Intercultural Communication Research (2021)
Mian Asim, Azmat Rasul and Donghee Shin
This study evaluates the impact of casting ethnically identical actors in advertisements to elicit a favourable attitude towards the advertisement ...
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Article
Learning Politics through Entertainment: Exploring the Effects of Biographical Films ...
Journal of Broadcasting and Electronic Media (2021)
Azmat Rasul and Arthur A. Raney
This study examined the effects of semi-fictional biographical political films on political learning and attitude change in audiences of fictionalized ...
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Article
See Jane entertain: Exploring a conceptual model of the effects ...
Communication Research and Practice (2021)
Azmat Rasul
In political campaigns, candidates and parties frequently use biographical films based on politicians’ life stories to attract voters during election ...
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Article
Why am I seeing this? Deconstructing algorithm literacy through the ...
Internet Research (2021)
Donghee Shin, Azmat Rasul and Anestis Fotiadis
Purpose: As algorithms permeate nearly every aspect of digital life, artificial intelligence (AI) systems exert a growing influence on human ...
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Article
Networked Identities: Exploring the Role of Social Networking to Optimize ...
Asia Pacific Media Educator (2020)
Mian Muhammad Asim and Azmat Rasul
© 2020 University of Wollongong. This article examines the growing use and influence of two popular social networking sites—Facebook and ...
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