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Unpublished Paper
Hank Willis Thomas:Branding Black Men - Identity & Violence through Images of Black Masculiinity
(2013)
  • Nafisah Ayobola Raji, New York University
Abstract

Branding black bodies in media adverts and hip hop is not alien to the 20th century popular culture. Identity as a fluid and constantly evolving binary is also a problematic in the American space.In this paper, I explore representations of Black men in media adverts with commercial intent or to canonize violence. Using photographic works of Hank Willis Thomas; "Branded series 2007" will show issues of identity & Violence in branded images of black bodies for commercialism, "Pitch Blackness 2008" will look at race and color stratification while "Rebranded series 2010" attempts a reinvention for the image of the Black male.

Keywords
  • Branding,
  • Logos,
  • Race,
  • Identity,
  • Violence,
  • Images,
  • Photographs,
  • Lynching
Publication Date
Spring May 8, 2013
Citation Information
Nafisah Ayobola Raji. "Hank Willis Thomas:Branding Black Men - Identity & Violence through Images of Black Masculiinity" (2013)
Available at: http://works.bepress.com/ayobola_raji/2/