Skip to main content
Other
Sustainability through Profitability: The Triple Bottom Line
Kimmel Education and Research Center - Presentations and White Papers
  • Connie I Reimers-Hild, University of Nebraska-Lincoln
Date of this Version
1-1-2010
Abstract
Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.
Citation Information
Connie I Reimers-Hild. "Sustainability through Profitability: The Triple Bottom Line" (2010)
Available at: http://works.bepress.com/askdrconnie/49/