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10 Ways to Attract Traffic to Your Booth or Display
Kimmel Education and Research Center - Presentations and White Papers
  • Deb Heidzig, Kimmel Education and Research Center, University of Nebraska - Lincoln
  • Connie I Reimers-Hild, University of Nebraska-Lincoln
Date of this Version
7-24-2008
Abstract

1. Smile: Meet and greet your customers or guests with a friendly face and a positive first impression. Welcome people who walk by and encourage them to see what you have available.

2. Stand in Front or Beside your Display: When you stand behind the table, you create a wall between you and the customer. Standing in front or beside the display allows you to great people and lays the groundwork for developing relationships with potential clients.

3. Offer Promotions and/or Drawings: Collect contact information by having people sign up for drawings and promotions. Have a box or bowl available so people can fill-out sign-up cards (make sure to ask for names, addresses, phone numbers and e-mail addresses) or deposit their business cards. These methods provide you with an avenue to collect new customers’ names and contact information for future promotions.

4. Send Thank You Notes: After the event, send a “thank you” to people who stopped by your display. Make sure to include coupons, businesses cards and other promotional information with your thank you notes to remind people of your products and services!

5. Engage the Senses: Encourage people to sample your products. Give them tastes, touches, sights and smells to remember!

6. Give it Away! Use marketing gifts (pens, magnets or stickers etc.) to promote your business while providing people with your contact information.

7. Keep it Simple: Don’t overwhelm your customers with information overload. Keep your display simple, clean and clutter free.

8. Dress for Success: Look professional or play up a theme. If more than one individual is representing your organization, wear matching shirts or outfits. Develop an inviting look that lets people know you want to talk with them.

9. Tell your Story! Connect with customers by telling them how your business, products and services are unique. Educate customers about what you have to offer and how it can help them. They more they know, the more likely they are to buy!

10. Incorporate the Fun-Factor: Have something fun and eye-catching for people to see and/or do. Play a video, use an interactive game, create a competition between visitors, hold a taste test. Fun gets attention, makes you look innovative and helps the day fly by too!

Citation Information
Deb Heidzig and Connie I Reimers-Hild. "10 Ways to Attract Traffic to Your Booth or Display" (2008)
Available at: http://works.bepress.com/askdrconnie/12/