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Communicating library impact on retention: A framework for developing reciprocal value propositions
Journal of Library Administration (2017)
  • Adam Murray, James Madison University
  • Ashley P. Ireland
This article explores the trends identified in a survey of library directors on efforts to document and communicate library contributions to student retention.  Library deans/directors have little in the way of communication methods for sharing library impact on retention.  Methods that are used tend to be unidirectional in nature.  Based on these results, this article also presents a framework of stakeholder markets and examples of reciprocal value propositions library leaders could develop around library contributions to retention efforts. This in turn can assist with advocacy and the communication of academic library value to university leaders and other higher education stakeholders.
  • library value,
  • retention,
  • communication,
  • value proposition,
  • advocacy,
  • assessment
Publication Date
Publisher Statement
This is a preprint of an article whose final and definitive form will be published in the Journal of Library Administration, 2017, (volume 57, number 3), copyright Adam Murray and Ashley Ireland.  Journal of Library Administration is available online at
Citation Information
Adam Murray and Ashley P. Ireland. "Communicating library impact on retention: A framework for developing reciprocal value propositions" Journal of Library Administration Vol. 57 Iss. 3 (2017)
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