"Coordinating Marketing and Production in Channels of Distribution" by Arvinder S. Loomba

Selected Works of Arvinder S. Loomba

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Coordinating Marketing and Production in Channels of Distribution

EurOMA International Conference (2001)

Arvinder S. Loomba, San Jose State University
G. C Hadjinicola
K. R Kumar

Keywords

coordinating,
marketing,
production,
distribution

Disciplines

Business and
Other Business

Publication Date

2001

Citation Information

Arvinder S. Loomba, G. C Hadjinicola and K. R Kumar. "Coordinating Marketing and Production in Channels of Distribution" EurOMA International Conference (2001)
Available at: http://works.bepress.com/arvinder_loomba/13/