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How Commercializing Diversity Promotes Racism
Spark: Elevating Scholarship on Social Issues (2021)
  • Dr. Arthur Scarritt, Boise State University
Abstract
Universities raising money by advertising diversity actually increase racism among white students. Universities across the US, like mine, make official statements that they are “actively committed to diversity and inclusivity, a stance in alignment with our Statement of Shared Values.” Such proclamations are mostly aspirational, saying the university would certainly like more diversity and is not going to take active measures to stop it.
Keywords
  • marketing,
  • higher ed marketing,
  • advertising
Publication Date
2021
Publisher Statement
Spark is the online magazine of the National Center for Institutional Diversity
Citation Information
Arthur Scarritt. "How Commercializing Diversity Promotes Racism" Spark: Elevating Scholarship on Social Issues (2021)
Available at: http://works.bepress.com/arthur_scarritt/29/