Responsibility-oriented business practices are becoming embedded within standard operating procedure for key areas across an increasing array of organizations. Nevertheless, with this new level of strategic influence comes the recognition that CR practices are morphing into previously uncharted territory. With a more integral operational role comes a redefining of what constitutes responsibility practice overall. We are migrating from CR as a reactionary movement of compliant behavioral modification in such areas as transparency, reporting, policy and public positioning to one of strategic imperative at the core of management, governance, operations and human capital functionality.