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Emotion and Reason in Consumer Behavior
Business Faculty Book Gallery
  • Arjun Chaudhuri, Fairfield University
Document Type
Book
Description/Summary

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.

Disciplines
ISBN
9780750679763
Publication Date
1-1-2006
Publication Information

Chaudhuri, Arjun. Emotion and Reason in Consumer Behavior. Burlington, MA: Elsevier Butterworth-Heinemann, 2006.

Citation Information
Arjun Chaudhuri. "Emotion and Reason in Consumer Behavior" (2006)
Available at: http://works.bepress.com/arjun_chaudhuri/7/