Affect, reason, and persuasionHuman Communication Research
AbstractPresents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.
Published CitationChaudhuri, A., & Buck, R. (1995). Affect, reason, and persuasion. Human Communication Research, 21(3), 422-442.
Citation InformationArjun Chaudhuri and R. Buck. "Affect, reason, and persuasion" Human Communication Research Vol. 21 Iss. 3 (1995)
Available at: http://works.bepress.com/arjun_chaudhuri/3/