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Article
Affect, reason, and persuasion
Human Communication Research
  • Arjun Chaudhuri, Fairfield University
  • R. Buck
Document Type
Article
Publication Date
1-1-1995
Disciplines
Abstract
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.
Published Citation
Chaudhuri, A., & Buck, R. (1995). Affect, reason, and persuasion. Human Communication Research, 21(3), 422-442.
DOI
10.1111/j.1468-2958.1995.tb00353.x
None
Peer Reviewed
Citation Information
Arjun Chaudhuri and R. Buck. "Affect, reason, and persuasion" Human Communication Research Vol. 21 Iss. 3 (1995)
Available at: http://works.bepress.com/arjun_chaudhuri/3/