Article
Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy
Management Decision
(2014)
Disciplines
Publication Date
June 10, 2014
DOI
10.1108/MD-05-2013-0282
Citation Information
Rajiv D. Banker, Raj Mashruwala and Arindam Tripathy. "Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy" Management Decision Vol. 52 Iss. 5 (2014) p. 872 - 896 Available at: http://works.bepress.com/arindam-tripathy/3/