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Article
Beyond Search Costs: The Linguistic and Trust Functions of Trademarks
BYU Law Review
  • Ariel Katz
Publication Date
11-1-2010
Disciplines
Rights
© 2010 J. Reuben Clark Law School
Citation Information
Ariel Katz. "Beyond Search Costs: The Linguistic and Trust Functions of Trademarks" (2010) p. 1555 - 1608
Available at: http://works.bepress.com/ariel_katz/11/