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Presentation
Green Attributes and Product Design/Introduction Decisions
Production Operations and Management Society Annual Conference (POMS)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Document Type
Presentation
Publication Date
4-1-2012
Abstract
In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.
Location
Chicago, IL
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Green Attributes and Product Design/Introduction Decisions" Production Operations and Management Society Annual Conference (POMS) (2012)
Available at: http://works.bepress.com/arda_yenipazarli/45/