Green Attributes and Product Design/Introduction DecisionsProduction Operations and Management Society Annual Conference (POMS)
AbstractIn this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.
Citation InformationArda Yenipazarli and Asoo J. Vakharia. "Green Attributes and Product Design/Introduction Decisions" Production Operations and Management Society Annual Conference (POMS) (2012)
Available at: http://works.bepress.com/arda_yenipazarli/45/