Competitive Positioning and Pricing of Green Products with Multiple Environmental AttributesINFORMS Annual Conference
AbstractTo address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.
Citation InformationArda Yenipazarli. "Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes" INFORMS Annual Conference (2015)
Available at: http://works.bepress.com/arda_yenipazarli/35/