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Presentation
Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes
Logistics & Supply Chain Management Faculty Presentations
  • Arda Yenipazarli, Georgia Southern University
Document Type
Presentation
Publication Date
11-3-2015
Abstract
To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.
Sponsorship/Conference/Institution
INFORMS Annual Conference
Location
Philadelphia, PA
Citation Information
Arda Yenipazarli. "Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes" (2015)
Available at: http://works.bepress.com/arda_yenipazarli/35/