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Presentation
Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes
Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)
  • Arda Yenipazarli, Georgia Southern University
Document Type
Presentation
Publication Date
11-3-2015
Abstract

To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.

Location
Philadelphia, PA
Citation Information
Arda Yenipazarli. "Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes" Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) (2015)
Available at: http://works.bepress.com/arda_yenipazarli/35/