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Competing on Capacity: Can Brown and Green Products Co-exist?
INFORMS Annual Conference
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
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This paper attempts to enrich the product variety management problem by providing an operations and a marketing perspective through a focus on green products and on factors related to the demand of a segmented consumer market (by their involvement in green values and purchasing) faced by a firm with limited production capacity. We identify the profitability conditions for expanding the product line with a green product by considering the distinctive characteristics of green products.
Minneapolis, MN
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Competing on Capacity: Can Brown and Green Products Co-exist?" INFORMS Annual Conference (2013)
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