Presentation
Competing on Capacity: Can Brown and Green Products Co-Exist?
Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)
Document Type
Presentation
Presentation Date
10-7-2013
Disciplines
Abstract or Description
This paper attempts to enrich the product variety management problem by providing an operations and a marketing perspective through a focus on green products and on factors related to the demand of a segmented consumer market (by their involvement in green values and purchasing) faced by a firm with limited production capacity. We identify the profitability conditions for expanding the product line with a green product by considering the distinctive characteristics of green products.
Location
Minneapolis, MN
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Competing on Capacity: Can Brown and Green Products Co-Exist?" Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) (2013) Available at: http://works.bepress.com/arda_yenipazarli/32/