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Presentation
Communicating Sustainability with Impact: The Rise of Eco-labels
Logistics & Supply Chain Management Faculty Presentations
  • Arda Yenipazarli, Georgia Southern University
Document Type
Presentation
Publication Date
5-1-2013
Abstract
This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
Sponsorship/Conference/Institution
Production and Operations Management Society Annual Conference (POMS)
Location
Denver, CO
Citation Information
Arda Yenipazarli. "Communicating Sustainability with Impact: The Rise of Eco-labels" (2013)
Available at: http://works.bepress.com/arda_yenipazarli/30/