Communicating Sustainability with Impact: The Rise of Eco-labelsLogistics & Supply Chain Management Faculty Presentations
AbstractThis research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
Sponsorship/Conference/InstitutionProduction and Operations Management Society Annual Conference (POMS)
Citation InformationArda Yenipazarli. "Communicating Sustainability with Impact: The Rise of Eco-labels" (2013)
Available at: http://works.bepress.com/arda_yenipazarli/30/