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Does "to Go Green" Translate into Profitability?
Workshop on NPD, Innovation and Sustainability (Invited) (2010)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
  • Profitability,
  • Green product
Publication Date
October, 2010
Bloomington, IN
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Does "to Go Green" Translate into Profitability?" Workshop on NPD, Innovation and Sustainability (Invited) (2010)
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