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Presentation
Does "to Go Green" Translate into Profitability?
INFORMS Annual Meeting (2010)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Abstract
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
Keywords
  • Profitability,
  • Green products
Disciplines
Publication Date
November, 2010
Location
Austin, TX
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Does "to Go Green" Translate into Profitability?" INFORMS Annual Meeting (2010)
Available at: http://works.bepress.com/arda_yenipazarli/19/