Does "to Go Green" Translate into Profitability?INFORMS Annual Meeting (2010)
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
- Green products
Publication DateNovember, 2010
Citation InformationArda Yenipazarli and Asoo J. Vakharia. "Does "to Go Green" Translate into Profitability?" INFORMS Annual Meeting (2010)
Available at: http://works.bepress.com/arda_yenipazarli/19/