Does "to Go Green" Translate into Profitability?DSI Annual Meeting (2011)
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
- Green products
Publication DateNovember 10, 2011
Citation InformationArda Yenipazarli and Asoo J. Vakharia. "Does "to Go Green" Translate into Profitability?" DSI Annual Meeting (2011)
Available at: http://works.bepress.com/arda_yenipazarli/16/