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Does "to Go Green" Translate into Profitability?
Decision Sciences Institute Annual Meeting (DSI) (2011)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
  • Profitability,
  • Green products
Publication Date
November 10, 2011
Boston, MA
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Does "to Go Green" Translate into Profitability?" Decision Sciences Institute Annual Meeting (DSI) (2011)
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