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Does "to Go Green" Translate into Profitability?
DSI Annual Meeting (2011)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
  • Profitability,
  • Green products
Publication Date
November 10, 2011
Boston, MA
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Does "to Go Green" Translate into Profitability?" DSI Annual Meeting (2011)
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