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Presentation
Green Attributes and Product Design/Introduction Decisions
POMS Annual Meeting (2012)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Abstract
In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.
Keywords
  • Environmentally friendly,
  • Green attributes,
  • Product design
Disciplines
Publication Date
April, 2012
Location
Chicago, IL
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Green Attributes and Product Design/Introduction Decisions" POMS Annual Meeting (2012)
Available at: http://works.bepress.com/arda_yenipazarli/15/