Green Attributes and Product Design/Introduction DecisionsPOMS Annual Meeting (2012)
In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.
- Environmentally friendly,
- Green attributes,
- Product design
Publication DateApril, 2012
Citation InformationArda Yenipazarli and Asoo J. Vakharia. "Green Attributes and Product Design/Introduction Decisions" POMS Annual Meeting (2012)
Available at: http://works.bepress.com/arda_yenipazarli/15/