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Presentation
Communicating Sustainability with Impact: The Rise of Eco-labels
POMS Annual Meeting (2013)
  • Arda Yenipazarli, Georgia Southern University
Abstract
This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
Keywords
  • Sustainability,
  • Eco-labels,
  • Green brands,
  • Self-certification
Disciplines
Publication Date
May, 2013
Location
Denver, CO
Citation Information
Arda Yenipazarli. "Communicating Sustainability with Impact: The Rise of Eco-labels" POMS Annual Meeting (2013)
Available at: http://works.bepress.com/arda_yenipazarli/14/