Communicating Sustainability with Impact: The Rise of Eco-labelsPOMS Annual Meeting (2013)
This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
- Green brands,
Publication DateMay, 2013
Citation InformationArda Yenipazarli. "Communicating Sustainability with Impact: The Rise of Eco-labels" POMS Annual Meeting (2013)
Available at: http://works.bepress.com/arda_yenipazarli/14/