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Presentation
Competing on Capacity: Can Brown and Green Products Co-exist?
INFORMS Annual Meeting (2013)
  • Arda Yenipazarli, Georgia Southern University
  • Asoo J. Vakharia, University of Florida
Abstract
This paper attempts to enrich the product variety management problem by providing an operations and a marketing perspective through a focus on green products and on factors related to the demand of a segmented consumer market (by their involvement in green values and purchasing) faced by a firm with limited production capacity. We identify the profitability conditions for expanding the product line with a green product by considering the distinctive characteristics of green products.
Keywords
  • Brown products,
  • Green products,
  • Customer market,
  • Product variety management
Disciplines
Publication Date
October 7, 2013
Location
Minneapolis, MN
Citation Information
Arda Yenipazarli and Asoo J. Vakharia. "Competing on Capacity: Can Brown and Green Products Co-exist?" INFORMS Annual Meeting (2013)
Available at: http://works.bepress.com/arda_yenipazarli/13/