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Presentation
Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes
INFORMS Annual Meeting (2015)
  • Arda Yenipazarli, Georgia Southern University
Abstract
To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.
Keywords
  • Sustainability,
  • Green products,
  • Environmental attributes
Disciplines
Publication Date
November 3, 2015
Location
Philadelphia, PA
Citation Information
Arda Yenipazarli. "Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes" INFORMS Annual Meeting (2015)
Available at: http://works.bepress.com/arda_yenipazarli/11/