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Anupama Pasricha, PhD
Article
Laceluxe: Luxury Lingerie Pursuit
Bloomsbury Publishing Business Cases (2021)
  • Anupama Pasricha, St. Catherine University
  • Bailey Ortley
Link
Abstract
"This business case on Laceluxe, a direct-to-consumer luxury lingerie company, deals with two broad concerns: local manufacturing of specialty products, and sales and marketing for a profitable business. The materials are imported from Italy, France, and Spain. Laceluxe values transparency and sustainability and has implemented sustainability strategies. Laceluxe established a viable local contact with experience in ready-to-wear athletic apparel that could provide full package product (FPP)."--Bloomsbury Publishing.
Keywords
  • casestudy,
  • sustainability,
  • transparency,
  • fashion,
  • lingerie,
  • business
Disciplines
Publication Date
Winter January, 2021
DOI
10.5040/9781350197046.008
Citation Information
Anupama Pasricha and Bailey Ortley. "Laceluxe: Luxury Lingerie Pursuit" Bloomsbury Publishing Business Cases (2021)
Available at: http://works.bepress.com/anupama-pasricha/20/