Library and information professionals have much to offer the world-at-large, yet are often under-recognized beyond the sphere of librarianship. Looking beyond traditional library advocacy, this second article in the "Mayflower: Ode to New Beginnings" presents theory and practice of recognition-building strategies from the business world -- strategies applicable to librarianship: The article looks to the business playbook for building connections with the broader community and thereby enhancing the profession’s exposure.