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Article
Cause-Related Sport Marketing: How Should it Work?
International Journal of Sport Management (2003)
  • Anthony J Lachowetz, University of Massachusetts - Amherst
  • J. Clark
  • R. Irwin
Disciplines
Publication Date
2003
Citation Information
Anthony J Lachowetz, J. Clark and R. Irwin. "Cause-Related Sport Marketing: How Should it Work?" International Journal of Sport Management Vol. 4 Iss. 3 (2003)
Available at: http://works.bepress.com/anthony_lachowetz/9/