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Selected Works of Anthony J Lachowetz
Presentation
Implementation of Sponsorhsip for the B2B Sales Force: Using Sport Sponsorship as a Critical Sales Event
18th Annual Meeting for the North American Society for Sport Management (2003)
  • Anthony J Lachowetz, University of Massachusetts - Amherst
  • R. Irwin
  • J. Clark
  • K. Shimmel
Disciplines
Publication Date
May, 2003
Citation Information
Anthony J Lachowetz, R. Irwin, J. Clark and K. Shimmel. "Implementation of Sponsorhsip for the B2B Sales Force: Using Sport Sponsorship as a Critical Sales Event" 18th Annual Meeting for the North American Society for Sport Management (2003)
Available at: http://works.bepress.com/anthony_lachowetz/24/