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Selected Works of Anthony J Lachowetz
Presentation
Marketing LIfestyles: The Gravity Games and Generation Y.
1st Annual meeting for the Sport Marketing Association (2003)
  • Anthony J Lachowetz, University of Massachusetts - Amherst
  • G. Bennet
Disciplines
Publication Date
November, 2003
Citation Information
Anthony J Lachowetz and G. Bennet. "Marketing LIfestyles: The Gravity Games and Generation Y." 1st Annual meeting for the Sport Marketing Association (2003)
Available at: http://works.bepress.com/anthony_lachowetz/22/