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Selected Works of Anthony Inman
Article
Aligning marketing strategies throughout the supply chain to enhance performance
Industrial Marketing Management (2012)
  • Kenneth W. Green, Southern Arkansas University
  • Dwayne Whitten, Texas A&M University
  • R. Anthony Inman, Louisiana Tech University
Link
Disciplines
Publication Date
August 1, 2012
DOI
10.1016/j.indmarman.2012.02.003
Citation Information
Kenneth W. Green, Dwayne Whitten and R. Anthony Inman. "Aligning marketing strategies throughout the supply chain to enhance performance" Industrial Marketing Management Vol. 41 Iss. 6 (2012) p. 1008 - 1018
Available at: http://works.bepress.com/anthony-inman/9/