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Article
Untapped Potential: Seeking Library Donors Among Alumni of Distance Learning Programs
Journal of Library Administration (2010)
  • Anne Marie Casey, Embry-Riddle Aeronautical University
  • Michael Lorenzen, Western Washington University
Abstract
In recent years, decreases in higher education budgets have forced academic libraries to rely more heavily on philanthropy in order to operate or expand collections. Alumni are the most obvious potential donors to an academic library. Many alumni recognize the library as part of their higher education experience and are happy to give to the library. For many institutions with distance learning programs, a growing number of alumni have never been to campus or have rarely visited but they may use and appreciate library services. However, few academic libraries have attempted to tap this source of potential donors. This article examines the possibilities of soliciting donations from graduates of distance learning programs who were users of library resources.
Keywords
  • alumni library programs,
  • distance learning alumni,
  • library management,
  • philanthropy
Publication Date
August, 2010
DOI
https://doi.org/10.1080/01930826.2010.488597
Publisher Statement
This article also appeared in the published proceedings from the 14th Off-Campus Library Services Conference, published by Central Michigan University in 2010.
Citation Information
Anne Marie Casey and Michael Lorenzen. "Untapped Potential: Seeking Library Donors Among Alumni of Distance Learning Programs" Journal of Library Administration Vol. 50 Iss. 5/6 (2010) p. 515 - 529 ISSN: 0193-0826
Available at: http://works.bepress.com/anne_marie_casey/60/